Social Media Manager

• Develop, implement and manage our social media strategy for each product/brand to identify and acquire customers
• Manage and oversee social media content for all Company brands
• Lead, maintain and develop online and in-store marketing campaigns/promotions
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Stay up to date with latest social media best practices and technologies
• Communicate and connect with industry professionals and social media influencers in our industries via social media to create a strong network
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Oversee the activity across our social media platforms including Instagram, Facebook, Twitter, You Tube, etc.
• Assist in website development, including content creation
• Identify new media opportunities and other marketing tools to drive greater impact
• Develops new approaches for market development, acquiring and analyzing data to measure effectiveness of social media strategies used to boost online and offline sales
• Provides marketing information (pricing, product marketing, market forecasts, competitor activities, and industry trends) interpretation of market data and maintains relevant research database
• Manage the day-to-day strategy and implementation of all marketing campaigns and work in partnership with the sales team to expand market share
• Oversee work of graphic artists and marketing team to build/maintain social media presence and manage the brands of the Company

Qualifications/Skills:

• Bachelor’s degree in Business, marketing, communications, journalism, or related field from a reputable school
• 3-5 years of experience as a Social Media Specialist or similar role, leading and managing marketing database, and social media advertising campaigns
• Expertise in current trends on all social media platforms
• Candidates should have 2-5 years of proven experience in all forms of social media across Facebook, Instagram, Twitter, YouTube, Google+ and other social media best practices
• Demonstrable experience in handling marketing strategies or online marketing for skin care and food industries a PLUS
• Analytical, critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal, presentation and oral/written communication skills
• Solid knowledge of website and marketing analytics/ad serving tools
• Should be consistently abreast of new industry developments or new marketing tactics
• Can deliver quality write-ups or content that attract customers and boost brand awareness
• Work experience as a copywriter, content writer or a similar role is a plus