Online Marketing Specialist

The Online Marketing Specialist (E-commerce) is responsible for creating and executing online marketing strategies to drive traffic and sales to the company’s e-commerce website. This individual will be knowledgeable in the latest digital marketing techniques and technologies, and have a strong understanding of the e-commerce industry.

Key Responsibilities:

• Develop and implement online marketing campaigns to drive traffic and sales to the e-commerce website.
• Conduct market research to identify new opportunities and trends in the e-commerce industry.
• Manage the company’s social media presence, including the creation and implementation of social media marketing strategies.
• Collaborate with the sales team to create and execute email marketing campaigns.
• Analyze and report on the performance of online marketing campaigns, and use data to continually optimize and improve performance.
• Stay current on the latest digital marketing techniques and technologies, and attend industry events and conferences as needed.

Qualifications:

• Bachelor’s degree in marketing, digital marketing, or a related field.
• 3+ years of experience in online marketing, with a strong focus on e-commerce.
• Strong understanding of the e-commerce industry, including trends and technologies.
• Strong skills in social media marketing, including experience with social media platforms such as Facebook, Instagram, and Twitter.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to analyze data and make informed decisions based on data-driven insights.