MARKETING MANAGER

JOB SUMMARY

The Marketing manager is responsible for tracking and analyzing performance of advertisement campaigns, manages marketing budget and ensures that all marketing material is in line with our brand identity. A Marketing Manager’s responsibilities include managing a marketing team and representing their organizations to other departments within a company. They also work with specialists such as product management or customer support to ensure new offerings get disseminated properly. Marketing managers also find ways to build relationships outside of organizations.

JOB SPECIFICATIONS

–    Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

–    Deploy successful marketing campaigns and own their implementation from ideation to

execution

–    Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

–    Produce valuable and engaging content for our website and blog that attracts and converts our target groups

–    Build strategic relationships and partner with key industry players, agencies, and vendors

–    Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

–    Oversee and approve marketing material, from website banners to hard copy brochures and case studies

–    Measure and report on the performance of marketing campaigns, gain insight and assess against goals

–    Analyze consumer behavior and adjust email and advertising campaigns accordingly.

–    Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

–    Experience in setting up and optimizing Google AdWords campaigns

–    Up to date with the latest trends and best practices in online marketing and measurement

SKILLS AND QUALIFICATIONS

–    Proficiency with online marketing and social media strategy

–    Proven experience designing interactive applications and networking platforms.

–    Established press and media contacts

–    Digital Marketing

–    Trade Marketing

–    Social Media Management